Dr. Lilac is a brand of Lilac Garden which specializes in health consultation and popular science information services for the general public at the C-end. The main products currently include the Lilac Doctor APP and mini-programs focusing on online consultation services, and the Lilac Doctor WeChat official account focusing on popular science information, knowledge payment and e-commerce. The media matrix (also Lilac Mom, Lilac Health, etc.). At present, the number of daily user inquiries of the Doctor Clove APP has already exceeded 10,000, and the number of users of the Doctor Clove WeChat public account matrix has exceeded 20 million. Dr. Lilac's commercial closed-loop design (picture from the screenshot of Kanchuan applet) Two,
User needs (pain points) What help do business email list users need? (1) Healthy and sick people Before seeing a doctor, when you feel a little unwell, it is impossible to go to the hospital to see a doctor as soon as possible, because it is too troublesome. During the consultation, in the outpatient department of the hospital, the doctor does not have much time to communicate with you. Because there are too many patients and waiting in line, the doctor cannot objectively give you much time to communicate with you. After seeing a doctor, it is difficult to keep in touch with the doctor, and the doctor is unlikely to ask you to add his WeChat or leave you a mobile phone number.
The confusion of disease cognition has not been resolved. In daily health, there are too few trustworthy medical science popularization content on the Internet, rumors are spreading, and parents are not around, it is easy to be hurt by unscrupulous health care products and medical deception. (2) Doctor crowd The relationship between doctors and patients is tense. It is not easy for doctors to explain in simple terms to patients without professional background, so that patients can understand the doctor's treatment strategies, risks and benefits in a short period of time. Communication habits have not been established and are not professional enough: Doctors are not used to solving problems from the user's standpoint, and the knowledge I have learned cannot be explained clearly in one or two sentences.