A comparison page compares your product or service to those of your competitors.
Here’s an example from us comparing Ahrefs to two other well-known tools:
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
Our comparison page
Comparison pages are super valuable because the people searching for them are ready to buy. They’re just not sure whether to buy your product or service or your competitors’. So a well-put-together comparison page can swing them in your direction and win the sale.
How do you know which competitors searchers are comparing you to?
Use a keyword research tool:
Enter your brand into Keywords Explorer
Go to the Matching Terms report
Add “vs” to the Include filter
For example, if we do this for Ahrefs, we can see there are two main competitors that searchers are comparing us to:
'Vs' keyword ideas in Ahrefs
These are the competitors we created our “vs” page around.