First, although Sam's membership-based retail model provides valuable experience for the industry, the success of the Sam's model is the result of multiple factors, and membership-based retailers can only learn from it but cannot replicate it completely; Second, the essence of membership-based retailing lies in the fact that enterprises provide high-quality privileged services to members, rather than the fact that enterprises conduct sales promotions in the name of members. Those membership-based retailers whose privileged service quality cannot keep up with discounted membership fees are actually suspected of blindly following the trend. On the equality of membership fee and service quality, Sam's approach is worth learning. In any case, the future of membership-based retail in China is promising. With the joint efforts of Sam and the latecomers, the sustainable development of the membership system and the effective feedback to the retail industry will surely be promoted. The spring of membership is coming, and the retail industry will also gain great vitality.
Second, the essence of membership-based retailing lies in the fact that enterprises provide high-quality privileged services to members, rather telemarketing list than the fact that enterprises conduct sales promotions in the name of members. Those membership-based retailers whose privileged service quality cannot keep up with discounted membership fees are actually suspected of blindly following the trend. On the equality of membership fee and service quality, Sam's approach is worth learning. In any case, the future of membership-based retail in China is promising. With the joint efforts of Sam and the latecomers, the sustainable development of the membership system and the effective feedback to the retail industry will surely be promoted. The spring of membership is coming, and the retail industry will also gain great vitality.